Program Services | Home Selling
Selling A Home
The days of selling your property by putting a sign in your yard and an ad in the newspaper are over.
Today, effective selling demands a full scale marketing process involving strategic planning, broad exposure through interactive advertising, expert merchandising and much more.
In general, all property sellers approach the task with the same two goals in mind: get the best possible price for their home and sell it quickly. While the details of the process may vary according to the type of home and specific market conditions, the prospect of success is significantly increased by following these five steps.
Step One: Understand the Market
The best way to be successful is to understand the realities of today’s market. Ultimately, the best way to understand the market is to schedule a pre-market consultation with an strong listing agent. Our coordinator will work diligently to select the best agent based upon the location of your home as well as the unique marketing strategy necessary to give it maximum exposure. We've sold thousands of homes, and are uniquely positioned to help sellers understand what they can do to properly prepare their house for sale. Click here to schedule a consultation.
Step Two: Learn Your Property's True Market Value
Research has proven there is nothing more important than setting the right asking price for your house. That's why we highly recommend seeking the help of a real estate professional with the expertise and experience to get your property priced right – right from the start. Our highly trained sales associates will provide you with a data driven Competitive Market Analysis (CMA) at no cost or obligation. For more information, click here.
Step Three: Select a Professional Listing Agent
A great agent helps you better understand the selling process and gives you a number of advantages in selling your home. With local knowledge of home values and expertise in pricing and negotiating, rest assured that you will get the most for your house. To help you select an agent, click here.
Step Four: Marketing and Networking
Getting the best price in the least amount of time means delivering the right buyer for your house. We require our referred agents to do this with a combination of a solid marketing plan, targeted media exposure, and maximizing our powerful network of local and out-of-town buyers. To learn more about listing your property for sale with us, click here.
Step Five: Attract More Buyers by Adding Incentives to Your Property
With the goal of making your property “stand out” from the competition, we highly recommend a Home Warranty and that you rely on your agent to offer creative suggestions on how best to attract buyers and effectively compete with other active listings in your specific market area.
If you are leaving the area, we can help you move across the State, Nationally or Internationally
If you're moving out of the area, let your coordinator make the transition easier. Not only can we get your house sold in the least amount of time, but we can also help you find a professional agent with a leading company no matter where you're moving. To learn more about how we can help, click here.